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BigCommerce SEO

BigCommerce gives you a head start — we turn it into category leadership

We build on BigCommerce's solid SEO foundation with the work the platform doesn't do for you: deep category content, faceted-search indexation control, schema beyond the defaults, and the link authority needed to outrank marketplaces in Google and AI search.

Site health score96 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
organic revenue growth
0×
more category-page rankings
-0%
reduction in duplicate URLs indexed
+0%
increase in non-brand organic clicks
The problem we solve

BigCommerce defaults get you started — not to the top of the SERP

BigCommerce handles canonicalisation and microdata better out of the box than most platforms, which lulls teams into thinking SEO is solved. It isn't. Faceted product filtering and search-result URLs still generate duplicate, crawlable pages that dilute ranking signals. Category pages — your highest-commercial-intent assets — ship with almost no content, so they lose to competitors who built topical depth. Installed apps inject scripts that inflate Total Blocking Time on mobile. And without a deliberate keyword and content strategy mapped to your catalog, BigCommerce's clean foundation simply ranks an empty house.

Faceted search & category content audit +72%
Mon 1Mon 4Mon 8Mon 12
What's included

Everything in your BigCommerce SEO program

Category Content Depth

We add the buyer-guide content, internal links, and heading structure BigCommerce category pages lack by default, so they rank for the commercial queries that drive your revenue.

Faceted Search Control

Product-filter and on-site search URLs are managed with canonical tags, robots rules, and selective indexation so Google crawls the pages that matter — not thousands of filter permutations.

Schema Beyond Defaults

We extend BigCommerce's built-in microdata with complete Product, Offer, AggregateRating, FAQ, and BreadcrumbList markup to win rich results and feed AI shopping answers.

App & Script Performance

We audit every installed app's JavaScript footprint and work with your team to defer, consolidate, or remove scripts that inflate Total Blocking Time and hurt mobile conversion.

URL & Indexation Strategy

We configure BigCommerce's editable URL structure, 301 redirects, and XML sitemaps to consolidate authority and ensure only your best pages compete in the index.

Revenue Reporting

Search Console, GA4, and BigCommerce order data are connected into reporting that ties organic rankings to actual revenue and new-customer acquisition — not sessions.

Our methodology

From solid defaults to category dominance

1

Platform audit

We crawl your BigCommerce store, map faceted-search and filter URL duplication, profile app-script load weight, and benchmark your category pages against the top competitors in your category.

2

Optimise and build

We deepen category and product content, extend schema, tighten indexation controls, and scope a content programme that builds the topical authority Google and AI search engines reward.

3

Expand and earn authority

With core pages ranking, we expand into long-tail product demand and run a digital-PR and editorial-link programme that lifts domain authority and accelerates rankings for competitive terms.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

It's better than most — automatic canonicals, editable URLs, and built-in microdata give you a real head start. But defaults don't write category content, control faceted-search indexation, build links, or extend schema. Those are exactly the gaps that decide competitive rankings, and that's the work we do.
Filter and search URLs are managed with canonical tags, robots directives, and parameter handling in Search Console. High-demand filter combinations can be selectively indexed with unique content; low-value ones are kept out of the index — without disabling the filtering customers rely on.
Yes. Headless storefronts (Catalyst, Next.js via the Storefront API, or BigCommerce for WordPress) shift SEO considerations to rendering, metadata APIs, and sitemap generation. We've worked with both stencil and headless setups and scope engagements accordingly.
Yes. Replatforming risk comes from broken redirects, changed URL structures, and lost metadata. We build a complete URL-mapping and 301 plan, preserve or improve on-page signals, and monitor Search Console closely through the transition to protect organic revenue.
Where we work

Our service presence in countries

Get a free SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right