We audit every product template, attribute filter, and plugin on your WooCommerce store, then build the technical and content foundation that ranks your category and product pages above the marketplaces and resellers eating your margin.
WooCommerce layers a full store onto WordPress — and inherits both platforms' SEO traps. Attribute and tag filters generate endless faceted URLs (?filter_color=, ?orderby=) that Google crawls and splits ranking signals across. Variable products, /product-category/ archives, and shop pagination create duplicate and thin content by default. Cart-fragment AJAX, a page-builder theme, and a dozen marketing plugins push LCP past three seconds on mobile, where most buyers convert. Out-of-stock products linger in the index, and the highest-intent pages — category and product — rarely have the content depth or internal link authority to outrank specialist competitors.
We turn thin /product-category/ archives into content-rich, keyword-targeted landing pages with proper headings, intro copy, and internal links that earn rankings for high-intent category queries.
Attribute, tag, and sort URLs (?filter_, ?orderby=) are handled with canonical tags, robots rules, and selective indexation so crawl budget flows to pages with genuine demand — not infinite filter combinations.
We profile every active plugin, the cart-fragment scripts, and your theme to eliminate render-blocking assets and bring LCP, CLS, and TBT inside Google's Core Web Vitals thresholds.
Unique titles, meta descriptions, and variable-product handling are implemented so individual product pages compete in organic and Google Shopping instead of duplicating each other.
Product, Offer, AggregateRating, and BreadcrumbList schema are added beyond what your SEO plugin outputs, winning rich results in Google and surfacing products inside AI shopping answers.
We connect Search Console, GA4, and WooCommerce order data to show organic's true contribution to first and repeat purchases — not vanity sessions.
We crawl your WooCommerce store, map filter and category URL duplication, profile plugin and theme load weight, and benchmark your category pages against the top competitors in your niche.
Technical fixes ship first — indexation controls, speed, schema — in coordination with your dev team. Category and product optimisation follows, alongside a content programme targeting buyer-intent queries across Google and AI search.
With core pages ranking, we expand into long-tail product queries, build editorial links from relevant commerce publications, and refine landing pages for maximum add-to-cart rate from organic traffic.
A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.
We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.
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