Internal links are the pipes that carry PageRank across your site. Misaligned anchor text, orphaned pages, and deep crawl paths silently starve revenue pages of the authority they need to rank.
Sites accumulate internal linking debt every time a new page is published without a linking plan. Revenue-critical pages receive a fraction of the link equity they could with deliberate architecture. Orphaned pages receive none — and neither rank nor pass authority to anything. We model the gap and close it.
We model internal link equity distribution across your entire site graph, identifying which pages over-concentrate authority and which revenue pages are equity-starved.
Every page receiving zero internal links is surfaced, qualified for retention or consolidation, and integrated into the site architecture with contextually appropriate links.
We audit anchor text diversity, identify over-optimised or generic anchor patterns, and implement a natural, keyword-rich anchor strategy that passes topical relevance to target pages.
High-authority pillar pages are identified and linked to from every relevant supporting page, concentrating equity where it matters and signalling topical depth to crawlers.
We shorten the click path from homepage to revenue pages, bringing critical URLs within 3 crawl hops and improving both Googlebot discovery frequency and user navigation.
New content is integrated into the linking architecture at publication. We run monthly orphan and depth checks so linking debt does not accumulate between audits.
We crawl your full link graph, calculate estimated PageRank distribution, identify orphans, measure crawl depth for every URL, and map anchor text patterns against your target keyword strategy.
A revised linking plan is scoped by page segment — navigation, pillar pages, supporting content, product pages. Links are added, anchors updated, and new navigation patterns tested before site-wide rollout.
We monitor target-page ranking changes for 90 days, confirm Googlebot is following the new link paths in log data, and establish a governance process so new content enters the architecture correctly.
A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.
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