★★★★★ Rated 4.9/5 from 240+ reviews on Google & Clutch
Home/Services/Custom Website SEO
Custom Stack SEO

Your custom stack deserves SEO as sophisticated as the code behind it

Off-the-shelf SEO advice doesn't apply when you've built something bespoke. We work at the architecture level — rendering strategy, metadata APIs, structured data pipelines — with your developers to build organic growth that scales with your platform.

Site health score99 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
organic traffic after re-architecture
0/100
Lighthouse SEO score achieved
-0%
reduction in crawl errors
+0%
increase in inbound pipeline from organic
The problem we solve

Custom builds have no guardrails — and no one else to blame for SEO gaps

Headless architectures built on Next.js, Nuxt, Astro, or custom frameworks can silently serve JavaScript-rendered content that Google's crawler never fully indexes, even in 2025. Custom CMS builds often lack the metadata, sitemap, and canonical infrastructure that plugin-based platforms handle automatically. Without a structured SEO audit written specifically for your stack, every engineering sprint risks compounding technical debt that costs rankings months later.

[ rendering & metadata architecture audit ]
What's included

Everything in your custom website SEO program

Rendering Audit

We test your stack's rendering behaviour — SSR, SSG, ISR, or client-side — and document exactly what Googlebot and AI crawlers receive, identifying any content that is invisible to indexing despite being visible to users.

Metadata & Canonical Infrastructure

We review or design your metadata generation layer — page titles, descriptions, canonical tags, hreflang, and Open Graph — ensuring it scales programmatically as your content volume grows.

Structured Data Pipeline

Schema markup is implemented at the component or API level — not as an afterthought — covering Article, Product, Organisation, FAQ, and any domain-specific types relevant to your business model.

AI Search Optimisation

We optimise for AI-generated answers (Google AI Overviews, Perplexity, ChatGPT) by building topical authority, entity clarity, and citation-worthy content into your architecture from the content model outward.

Information Architecture

URL structure, taxonomy design, internal linking logic, and crawl-path planning are designed — or redesigned — to concentrate authority on your highest-converting page types.

Dev-Integrated Reporting

We connect Search Console, GA4, and your analytics pipeline into reporting that your engineering and marketing teams both understand — tying deployments to ranking movements and revenue outcomes.

Our methodology

From bespoke stack to scalable organic growth

1

Stack-specific audit

We begin with a technical deep-dive specific to your framework and hosting environment — rendering behaviour, crawl accessibility, metadata coverage, Core Web Vitals, and structured data — producing a findings document written for developers, not generalised SEO advice.

2

Co-develop the fixes

Unlike agencies that hand over a spec and disappear, we work in your sprint cycle. We write tickets, review PRs, and test changes in staging before they hit production — ensuring SEO requirements are implemented correctly the first time.

3

Build authority continuously

With the technical foundation confirmed stable, we run ongoing content strategy, digital PR, and link acquisition programmes that build the domain authority and topical signals needed to rank for competitive commercial terms at scale.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

We've worked with Next.js, Nuxt, Astro, SvelteKit, Gatsby, and custom Node/Python backends. On the CMS side we've covered Contentful, Sanity, Prismic, Storyblok, and fully bespoke database-driven builds. Each engagement starts with a stack-specific discovery, not a template.
We test rendering using Google's own tools (Search Console's URL Inspection, rich-result testing) alongside third-party renderers to confirm what Googlebot actually processes. Where client-side rendering creates indexing gaps, we specify and review the server-side rendering changes needed to resolve them.
Yes — that's the default. We write SEO requirements as developer-ready tickets, attend relevant sprint planning sessions where helpful, and validate changes in your staging environment before sign-off. We do not require a separate deployment process.
The initial technical audit is typically deeper and more time-intensive because every implementation decision is custom. Ongoing monthly work is comparable in scope. The upside is that your team has full control to implement correctly — no plugin conflicts or platform limitations to route around.

Get a free technical SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right