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Analytics SEO Setup

Stop reporting on sessions and start reporting on the revenue SEO actually drives

GA4 configured without an SEO-first setup misattributes conversions and buries organic's contribution. We fix the tracking, build the reports, and give you numbers you can bring to the boardroom.

Site health score93 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
conversion events accurately tracked post-setup
-0%
direct traffic misattribution corrected
0×
more organic conversions visible after fixes
0%
GA4 health score across audited properties
The problem we solve

Your GA4 is running — but it is not telling you whether SEO is making you money

Default GA4 installations miss critical SEO conversion signals: organic sessions lumped with direct, form completions without event tracking, and last-click attribution that hides SEO's role in multi-touch journeys. Peakflow audits your full GA4 implementation, rebuilds it around organic performance visibility, and creates the conversion and attribution framework that makes SEO reporting credible at board level.

[ GA4 organic channel conversion funnel with attribution paths ]
What's included

Everything in your GA4 SEO analytics setup

GA4 SEO Audit

Full audit of your existing GA4 property — channel groupings, event configuration, conversion goals, and data stream settings — with a prioritized fix list.

Organic Channel Setup

Correct organic search channel definitions, UTM governance rules, and referral exclusion lists so organic traffic is cleanly separated from paid, direct, and social.

Conversion Event Mapping

Every revenue-relevant action — form submissions, trial signups, purchases, phone call clicks — configured as GA4 conversion events with accurate organic attribution.

GTM Integration

Google Tag Manager configuration for all SEO-relevant tracking needs, including scroll depth, engagement events, and CTA click tracking by organic landing page.

Custom SEO Dashboard

Looker Studio dashboard built to your team's reporting needs, showing organic sessions, conversions, revenue, and keyword-to-conversion path data in one view.

Search Console Integration

GA4 and Search Console linked and configured so query-level data and landing page performance are available in a unified organic analysis workflow.

Our methodology

A proven path from broken tracking to board-ready reporting

1

Tracking accuracy audit

We audit every layer of your GA4 setup — data streams, event schema, conversion goals, and channel groupings — and document every gap or misconfiguration causing SEO performance to be misreported.

2

Rebuild and configure

We implement the corrected tracking layer via GTM, fix channel definitions, configure conversion events, and link Search Console so your organic data is clean and complete going forward.

3

Reporting and enablement

We deliver a custom Looker Studio SEO report and brief your team on how to read organic attribution data correctly, so every stakeholder is working from the same accurate numbers.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

Not always, but most UA-to-GA4 migrations carry over broken event schemas and missing conversion goals. We run a structured audit to identify exactly which elements need rebuilding versus which are functioning correctly, so you only pay to fix what is actually broken.
Last-click attribution assigns 100% of conversion credit to the final touchpoint before purchase, which systematically undercounts SEO's role in multi-touch journeys. Data-driven attribution uses Google's ML model to distribute credit across all touchpoints, giving a much more accurate picture of how organic search contributes to conversions alongside paid and direct.
We configure lead-generation events — form submissions, demo requests, phone clicks — as GA4 conversion events with organic attribution, then provide a framework for importing offline conversion data from your CRM so organic-attributed deal values are visible inside GA4.
Yes. We configure channel groupings and UTM governance rules to capture emerging organic sources, and advise on how to interpret the growing 'direct' session volumes that often indicate untracked AI search referrals as browsers evolve their referrer policies.

Get a free technical SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right