Large sites can exhaust their crawl budget on session-parameter URLs, infinite facet combinations, and thin auto-generated pages before Googlebot ever reaches their most valuable content. We stop the waste at the source.
A faceted navigation with 12 filter dimensions can generate millions of unique URLs, each consuming a fraction of your crawl budget. Googlebot has finite capacity per domain — pages it cannot crawl in time cannot rank. We identify every source of crawl waste, eliminate it, and reallocate those crawls to your highest-value URLs.
We parse raw server logs to measure exactly how Googlebot distributes its crawls across your URL space — separating revenue pages, thin pages, duplicate variants, and bot traps.
Every filter, sort, and pagination parameter is evaluated for crawl cost versus ranking value. Non-valuable combinations are blocked via robots.txt or canonical, not guessed at.
Session IDs, tracking parameters, trailing slash variants, and protocol duplicates are consolidated via canonical tags, parameter handling in Search Console, and URL normalisation at the server level.
Auto-generated pages with no search demand — empty category pages, single-product filtered views, paginated archives beyond page 3 — are noindexed or consolidated to concentrate crawl on substantive content.
Sitemaps are cleaned to include only canonical, indexable, returning-200 URLs. Noindex pages, redirects, and soft-404s are removed so Googlebot treats your sitemap as a reliable priority signal.
We track crawl rate, crawl demand, and Googlebot response codes week-over-week in server logs and Search Console to catch new crawl traps before they drain budget at scale.
We process 30-90 days of server logs, segment every Googlebot request by URL type, and quantify crawl budget allocation. This produces the first honest picture of where your crawl is actually going versus where it should go.
Each crawl waste source is categorised — facet trap, duplicate variant, thin page, broken internal link — and a fix is scoped: robots.txt rule, canonical, noindex, URL normalisation, or sitemap removal. Fixes ship in order of crawl-waste volume.
We confirm in subsequent log data that crawl is shifting to priority pages, measure change in indexation speed for new content, and report on ranking improvements for pages that were previously under-crawled.
A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.
We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.
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