Google weights LCP, INP, and CLS from real-user field data, not your Lighthouse score. We fix both, instrument the impact, and report on organic revenue gained.
Lighthouse passes in staging but Chrome UX Report shows 41 % of your real users hitting poor LCP. Google's Page Experience signal uses CrUX field data, so that gap costs you rankings every day. We close it with targeted engineering, not superficial optimisations.
We trace every LCP candidate — render-blocking resources, server TTFB, lazy-loaded heroes — and fix the dominant bottleneck first.
We profile long tasks and interaction delays in the main thread, refactor event handlers, and defer non-critical JS to cut INP below 200 ms.
We identify every unsized image, injected banner, and web-font FOUT contributing to layout shift, then eliminate each root cause at the DOM level.
We set up continuous CrUX and RUM dashboards so regressions surface within 24 hours, not after a ranking drop.
AVIF/WebP encoding, responsive srcset, font preloading, and size-hint attributes implemented across your entire image and typography stack.
We write scoped tickets, pair with your engineers, or ship directly — and validate every fix in the CrUX origin summary before closing.
We pull 28-day CrUX data by page segment, overlay your Search Console performance, and rank every URL by traffic × failure rate to prioritise what actually moves revenue.
Each metric gets a dedicated fix sprint: LCP resource chain, INP interaction map, CLS shift log. Fixes are scoped by effort and shipped biggest-impact first.
We confirm field data greens out in CrUX and Search Console Page Experience, then quantify ranking and click changes in a revenue-attributed monthly report.
A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.
We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.
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