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Healthcare SEO

Be the healthcare provider patients find and trust first

Peakflow combines YMYL-compliant content, local search authority, and AI search positioning to help healthcare organisations grow patient volume without compromising clinical credibility.

Site health score96 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
online appointment bookings
0×
local pack impressions
+0%
health-topic page traffic
0
average patient review rating
The problem we solve

Patients choose the provider they find — not necessarily the best one

Over 70% of patients use search engines to find and evaluate healthcare providers before booking. If your organisation isn't ranking for the health queries your patients are asking, you're losing them to competitors who invested in search visibility. At the same time, Google penalises healthcare content that lacks clinical expertise — meaning generic SEO won't just underperform, it can actively damage your reputation.

[ patient search + local pack visibility ]
What's included

Everything in your healthcare SEO programme

Local patient acquisition

Google Business Profile optimisation, location-page creation, and local citation management that place your facilities in the local 3-pack for every service and geography you cover.

YMYL-compliant content

Clinically reviewed condition, treatment, and service pages written to Google's E-E-A-T standards — authored by qualified clinicians and structured to convert patient anxiety into booked appointments.

Patient review management

Systematic review generation programmes that build your Google rating, improve trust signals, and feed positive social proof directly into your local pack ranking factors.

AI health search positioning

Structured health content and medical schema that position your organisation as the cited source in AI-generated health summaries — capturing patients who start with ChatGPT or Google AI overviews.

Health authority links

Earned placements on medical association websites, health publications, and community health resources that build domain authority and reinforce clinical credibility.

Patient acquisition reporting

Dashboards that track calls, online bookings, and patient portal registrations attributed to organic search — with cost-per-acquired-patient calculations your CFO will appreciate.

Our methodology

From patient search to confirmed appointment

1

Audit clinical content quality

We assess your existing health pages against Google's Medical Quality Rater guidelines, identifying E-E-A-T gaps, thin content, and technical barriers that prevent your most important service pages from ranking.

2

Build patient-first content

We produce clinically reviewed service and condition pages, optimise your Google Business Profiles across all locations, and build links from health-authoritative sources — all within regulatory and advertising standards.

3

Track patients, not just traffic

Every month we report on appointment bookings, phone calls, and patient enquiries generated by organic search — and use that data to double down on the highest-converting service lines and locations.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

Healthcare is a YMYL category where Google demands demonstrated Experience, Expertise, Authoritativeness, and Trustworthiness. This means content must be authored or reviewed by qualified clinicians, cite reputable medical sources, and be published on a site with strong overall authority signals.
Yes. We run a dual-track programme: local SEO captures patients actively looking for a provider nearby, while health-information content targets patients researching conditions or treatments — capturing them earlier in their care journey and building brand preference before they book.
We are familiar with FDA, ASA, and sector-specific advertising guidelines. All content avoids unsubstantiated medical claims, presents evidence-based information accurately, and includes appropriate disclaimers — protecting your organisation from regulatory risk while still converting searchers.
Both. For multi-site groups we build scalable location-page systems and shared brand authority; for single-location clinics we focus on deep local dominance and service-specific content that competes with larger players on intent rather than brand size.

Get a free technical SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right