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Shopify CRO

Get more orders from your Shopify store’s existing traffic

We run conversion optimisation built specifically for Shopify — research across your theme, product pages, and checkout, then disciplined testing that lifts add-to-cart rate, checkout completion, and revenue per visitor.

Site health score96 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
average lift in conversion rate
+0%
more completed checkouts
-0%
faster mobile load on key pages
0×
average return on CRO investment
The problem we solve

Shopify gets you selling — its defaults don’t get you converting

Shopify is the fastest way to launch a store and a slow way to a high conversion rate if you accept its defaults. Stacked apps inject scripts that slow product pages on mobile, where most shoppers buy. Default theme layouts bury reviews, trust signals, and key product information. And because Shopify’s checkout is partly locked down, most stores never optimise the exact step where the most revenue is lost. The result is plenty of traffic, plenty of add-to-carts, and a checkout that quietly leaks orders every day.

Shopify theme & checkout audit +34%
Mon 1Mon 4Mon 8Mon 12
What's included

Everything in your Shopify CRO program

Shopify conversion research

Heatmaps, session recordings, and analytics across your theme reveal where shoppers hesitate and abandon on real devices.

Speed & app audit

We profile the apps and scripts dragging down mobile product pages and remove or defer what costs you conversions.

Product page optimisation

Reviews, imagery, trust badges, and buy-box layout rebuilt to give shoppers confidence to add to cart.

Cart & checkout testing

We optimise the cart drawer, express payments, and every step Shopify allows us to influence — where the biggest revenue lives.

A/B testing on Shopify

Experiments run cleanly within your theme so wins are proven with statistical confidence before they ship store-wide.

Revenue-tied reporting

Every test reported by uplift, confidence, and revenue — tied to your Shopify and GA4 data, not guesswork.

Our methodology

From default theme to a store engineered to convert

1

Research & diagnose

We combine Shopify and GA4 data with heatmaps and recordings to find exactly where your store loses shoppers.

2

Hypothesise & test

We prioritise the highest-impact fixes and validate each with A/B tests built to run reliably inside Shopify.

3

Implement & compound

Winning variations ship into your theme and feed the next round of tests, compounding conversion rate over time.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

We optimise everything Shopify allows — the cart, express payment options, and, on Shopify Plus, the checkout itself via checkout extensibility. On standard plans we focus on the cart and pre-checkout steps where the most influenceable revenue sits, and improve checkout trust and clarity within platform limits.
The opposite. App and script bloat is one of the biggest conversion killers on Shopify, so part of our work is removing or deferring what slows your store — faster pages convert better, especially on mobile.
Yes. We test and implement within your current theme, whether it’s a standard Shopify theme or a custom build, and hand winning changes to your developers as clear specs when needed.
Enough to reach statistical significance in a reasonable time. For lower-traffic stores we rely more on research and best-practice fixes; for higher-traffic stores we run a continuous testing program. We’ll recommend the right mix for your store.
Where we work

Our service presence in countries

Get a free conversion audit

See exactly where your pages lose visitors — and the changes most likely to win you more sales.

Claim your free proposal
  • Where and why visitors drop off your funnel
  • The highest-impact tests to run first
  • A revenue forecast for lifting your conversion rate