A 1-second TTFB delay erodes rankings. Unoptimised images and render-blocking scripts compound it. We fix the full load chain and prove the revenue impact.
A 100 ms increase in page load time has been linked to a 1 % drop in conversions at scale. Bloated third-party scripts, uncompressed images, and uncached HTML inflate load times silently. We strip every unnecessary millisecond from your critical path.
We profile origin response time, DNS resolution, TLS handshake, and hosting configuration to eliminate server-side latency before tackling the browser render chain.
Critical CSS is inlined, non-critical stylesheets are deferred, and render-blocking scripts are async or removed entirely to unblock first paint.
We convert to AVIF and WebP, implement responsive srcset with correct sizes attributes, enable lazy loading below the fold, and provision CDN-level compression.
Every tag manager, chat widget, and analytics pixel is audited for load impact. We facade, defer, or remove scripts that cost more in load time than they return in data.
Browser cache policies, CDN edge rules, and stale-while-revalidate headers are configured to maximise cache-hit ratio and minimise round-trip latency globally.
Synthetic speed tests run on a schedule from multiple regions. Any regression triggers an alert before it reaches users or impacts rankings.
We record HAR traces and server logs together, mapping every request to its load-time cost. TTFB, render-blocking assets, image weight, and third-party payloads are all quantified before a single change is made.
Each issue is scored by time-savings impact multiplied by implementation effort. The roadmap ships biggest time reduction per engineering hour first — quick wins like image compression alongside deeper render-path surgery.
We deploy fixes behind feature flags where possible, measure real-user timing via the Navigation Timing API, and correlate speed gains with conversion rate and organic click changes in your analytics.
A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.
We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.
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