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Schema Markup

Structured data that earns rich results — and AI engine citations

JSON-LD schema translates your content into a language search engines and AI models trust implicitly. We implement it correctly, validate it against every relevant spec, and monitor it continuously.

Site health score99 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
CTR lift from rich result features
0+
schema types implemented per client
00 errors
in Rich Results Test post-implementation
+0%
organic impressions from FAQ schema
The problem we solve

Invalid or missing schema leaves rich results on the table

Google's Rich Results Test rejects schema with missing required properties, incorrect nesting, or mismatched page content. Invalid markup earns zero SERP enhancements and may trigger manual review. We audit every type, fix every error, and ensure schema stays in sync as your site changes.

[ JSON-LD → Rich Results Test → SERP preview ]
What's included

Everything in your schema markup programme

JSON-LD Implementation

All structured data is written in JSON-LD as Google recommends, injected cleanly into the document head, and scoped precisely to match visible on-page content.

Rich Result Type Coverage

We implement every eligible type — Article, Product, Review, FAQ, HowTo, Event, BreadcrumbList, Sitelinks Searchbox, and VideoObject — based on your content inventory.

Rich Results Test Validation

Every schema entity is validated in Google's Rich Results Test and Schema.org validator before deployment. Required and recommended properties are completed in full.

AI Engine Optimisation

We structure entities, relationships, and sameAs references to make your content machine-readable for ChatGPT, Perplexity, and Google's AI Overviews.

Search Console Rich Result Monitoring

We track rich result status in Search Console's Enhancements reports and set up alerts for any validation errors introduced by CMS or template changes.

Dynamic Schema at Scale

For e-commerce and publishing sites, we build template-level schema logic that generates valid, content-matched markup for thousands of URLs automatically.

Our methodology

From schema audit to live rich results

1

Schema Opportunity Audit

We crawl every page type, map content to eligible schema types, and cross-reference Search Console for existing rich result errors. Every invalid or missing entity is documented with its revenue impact.

2

Implement & Validate

JSON-LD is written, reviewed against Google's developer documentation, validated in the Rich Results Test, and deployed through your CMS or template layer. No markup goes live with a validation error.

3

Monitor & Maintain

Schema breaks when templates change. We run weekly validation crawls and Search Console checks, patching any regressions before they cost you rich results in the SERP.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

Google explicitly recommends JSON-LD. It is easier to maintain, does not require changes to visible HTML, and is less prone to content-mismatch errors. We use JSON-LD exclusively.
Schema is not a direct ranking factor, but rich results increase CTR significantly — which does influence rankings over time. More importantly, schema feeds AI-powered answer engines that increasingly drive discovery.
Yes. We inject JSON-LD server-side or via SSR to ensure Googlebot sees it during the initial HTML response, not only after client-side rendering.
We build schema at the template level so it inherits live content fields. We also run automated validation crawls weekly and alert on any mismatch between schema values and rendered page text.

Get a free technical SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right