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Drupal SEO

Drupal can power serious organic growth — once it's configured to

We audit your module stack, URL structure, taxonomy, and rendering, then build the technical and content foundation that turns Drupal's content power into rankings and qualified traffic across Google and AI search.

Site health score96 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
organic traffic in 9 months
-0%
reduction in thin taxonomy URLs indexed
0s
TTFB achieved on optimised installs
+0%
increase in qualified organic leads
The problem we solve

Drupal does almost nothing for SEO until you make it

Out of the box Drupal serves /node/123 URLs, no XML sitemap, no meta tags, and no structured data — every one of those needs a configured module (Pathauto, Metatag, Simple XML Sitemap, Redirect, Schema.org Metatag). Taxonomy term and View pages generate thin, near-duplicate listings that compete with your real content and waste crawl budget. Large multilingual and multi-site Drupal builds compound the problem with hreflang and canonical conflicts. And major version migrations (Drupal 7 to 9/10) routinely drop redirects and metadata, erasing years of authority. Most Drupal sites we inherit have powerful content trapped behind an unconfigured SEO layer.

Module stack, URL & taxonomy audit +97%
Mon 1Mon 4Mon 8Mon 12
What's included

Everything in your Drupal SEO program

Module Stack Configuration

We audit and configure the SEO-critical modules — Pathauto, Metatag, Simple XML Sitemap, Redirect, and Schema.org Metatag — so clean URLs, titles, sitemaps, and structured data are generated correctly site-wide.

URL & Path Strategy

Pathauto patterns are designed per content type so every node, term, and View page resolves to a clean, keyword-relevant URL — and legacy /node/ paths 301 to the right destination.

Taxonomy & View Control

Thin or duplicate taxonomy term and View listing pages are noindexed, consolidated, or enriched so they stop competing with your real content and wasting crawl budget.

Structured Data

Article, FAQ, Product, Organisation, and BreadcrumbList schema are implemented via Schema.org Metatag or custom output, winning rich results in Google and entity recognition in AI answers.

Performance & Caching

We tune Drupal's caching layers — Internal Page Cache, Dynamic Page Cache, BigPipe — plus CDN, image, and CSS/JS aggregation settings to hit Core Web Vitals thresholds at scale.

Enterprise Reporting

Search Console and GA4 are connected into reporting that tracks rankings, organic traffic, and conversions by content type and section — mapped to the business outcomes your team owns.

Our methodology

From raw CMS power to compounding organic traffic

1

Technical audit

We crawl your Drupal site, audit the installed module stack and configuration, map URL and taxonomy duplication, profile caching and TTFB, and benchmark Core Web Vitals — producing a prioritised remediation roadmap.

2

Configure and remediate

We configure the SEO module stack correctly, fix URL and indexation issues, implement schema, and tune performance — working directly with your Drupal development team and validating changes in staging first.

3

Build content and authority

With the foundation stable, we run a content programme mapped to buyer-intent queries and a digital-PR and editorial-link campaign that builds the domain authority Drupal sites need to rank competitively.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

We work with Drupal 9 and 10, and we handle Drupal 7 sites that need an SEO-safe migration to a supported version. Each engagement starts with a stack and module audit rather than a generic checklist, because Drupal configurations vary enormously between builds.
Yes — Drupal generates very little SEO output natively. At minimum we configure Pathauto (clean URLs), Metatag (titles, descriptions, canonicals, Open Graph), Simple XML Sitemap, Redirect, and Schema.org Metatag. If they're missing we install and configure them; if they're present but misconfigured — the common case — we fix them.
Yes, and protecting organic traffic is the priority. Drupal major migrations frequently break redirects, change URL patterns, and drop meta and schema output. We build a complete URL-mapping and redirect plan, preserve on-page signals, and monitor Search Console through cutover to prevent ranking loss.
We assess each automatically generated listing for genuine search value. Pages with demand are enriched with content and kept indexable; thin or duplicate ones are noindexed or consolidated, and crawl budget is redirected to the nodes and landing pages that actually earn revenue.
Where we work

Our service presence in countries

Get a free SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right