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Search Intent Classifier

Paste a list of keywords and instantly sort them by intent — informational, commercial, transactional or navigational — so every page targets the right stage of the journey.

4.7 (3,540) 100% free No signup Runs in your browser

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Pattern-based estimate — review ambiguous keywords yourself.

About this tool

What is the Search Intent Classifier?

The Search Intent Classifier labels each keyword by the kind of result a searcher expects: learning something (informational), comparing options (commercial), ready to act (transactional), or looking for a specific brand or page (navigational). It does this with transparent query-pattern rules — the same signals an experienced SEO scans for, applied in bulk.

Matching content to intent is the difference between ranking and converting. A "how to" query wants a guide, not a product page; a "buy" query wants a fast path to purchase. Sorting your keyword list by intent first lets you brief the right page type for each term. This is a fast heuristic, not a guaranteed label — always eyeball the edge cases — but it turns a long, flat keyword list into a structured plan in seconds.

Why use it

Built to win the click, not just the ranking

Four intent types

Informational, commercial, transactional and navigational, colour-coded.

Bulk classification

Paste hundreds of keywords, one per line, and label them all at once.

Transparent rules

Based on visible query patterns — not a black box — so you can trust and tweak.

How it works

A few clicks to a better result

1

Paste your keywords

One keyword per line — as many as you like.

2

Get instant labels

Each keyword is tagged with its most likely search intent.

3

Plan the right pages

Brief guides for informational terms, product/landing pages for transactional ones.

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FAQ

Questions, answered

It's a pattern-based estimate, not machine learning. It's right for most clear-cut queries but can miss nuance — always review ambiguous keywords yourself.
Informational (learn), commercial (compare/research before buying), transactional (ready to act/buy), and navigational (find a specific brand or page).
Yes — free, no signup, and everything runs in your browser. Your keyword list is never uploaded.