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Anchor Text Analyzer

Paste your links — as HTML or a simple list — to see your anchor-text distribution and whether your profile looks natural or over-optimised.

4.7 (3,020) 100% free No signup Runs in your browser

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About this tool

What is the Anchor Text Analyzer?

The Anchor Text Analyzer breaks down a set of links by the words used to link to you. Paste raw HTML (it reads every <a>) or a simple list of anchors, optionally tag your brand, and it classifies each anchor as branded, exact-match/keyword, naked URL, generic ("click here"), or empty — then shows the percentage mix and your most-used anchors.

A natural backlink profile is dominated by branded and naked-URL anchors, with only a light sprinkling of exact-match keywords. Too many keyword-rich anchors is a classic over-optimisation footprint that can trigger penalties. This tool gives you that distribution at a glance so you can keep outreach and internal linking looking organic — all processed locally in your browser.

Why use it

Built to win the click, not just the ranking

Type breakdown

Branded, exact-match, naked URL, generic and empty — as a clear percentage mix.

HTML or list input

Paste page HTML or just one anchor (optionally "anchor | url") per line.

Top-anchor table

See exactly which phrases you over-use most.

How it works

A few clicks to a better result

1

Paste your links

Drop in HTML or a list of anchors; add your brand name to tag branded anchors.

2

Read the mix

See the percentage split by anchor type and your most-frequent anchors.

3

Rebalance if needed

Trim exact-match anchors toward branded/natural ones if the mix looks risky.

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FAQ

Questions, answered

Profiles that look organic lean heavily on branded and naked-URL anchors, with exact-match keyword anchors kept to a small minority. There's no exact rule, but a keyword-anchor-heavy profile is a red flag.
Repeated exact-match keyword anchors (your target phrase used verbatim, again and again) are the classic over-optimisation pattern search engines watch for.
Yes. Parsing happens in your browser; nothing you paste is uploaded or stored.