Generate valid JSON-LD structured data for articles, products, organizations, local businesses and FAQs — copy it into your page to unlock rich results in Google.
The Schema Markup Generator builds clean, valid JSON-LD structured data from a simple form. Pick a type — Article, Product, Organization, Local Business or FAQ — fill in the fields, and the tool writes the schema.org markup for you, ready to drop into your page.
Structured data is how you tell search engines what a page actually is: a recipe, a product with a price and rating, a business with opening hours, a list of FAQs. Get it right and Google can show rich results — star ratings, prices, FAQ accordions, knowledge-panel details — which take up more space in the results and earn more clicks. Hand-coding JSON-LD is error-prone; one missing brace breaks the whole block.
This generator keeps the JSON valid and the schema.org properties correctly named. It runs entirely in your browser, so nothing you enter is stored. Generate the markup, copy it, and paste it inside a <script type="application/ld+json"> tag in your page — then validate with Google's Rich Results Test.
Always-valid, correctly-nested JSON-LD using the format Google recommends.
Article, Product, Organization, Local Business and FAQ — the most useful types.
Adds the properties that unlock stars, prices and FAQ rich results.
Copy a ready-to-use block and drop it straight into your page.
Pick Article, Product, Organization, Local Business or FAQ.
Enter the details for your page. The JSON-LD updates as you type.
Paste the script into your page, then check it in Google's Rich Results Test.