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Free Schema tools

Schema Markup & Structured Data Tools

Generate and validate JSON-LD for FAQs, products, articles, organisations, people, videos and local businesses, so search engines and AI answer engines can read your pages as entities, not just text.

10 free tools No signup Runs in your browser
Overview

What are Schema Markup & Structured Data Tools?

Structured data is a labelled summary of a page written for machines. It does not guarantee a rich result, and Google has narrowed which types it shows, but clean markup still helps search engines and AI systems connect a page to the right entity, author, product or place.

These generators output valid JSON-LD you can paste into your template or tag manager. Always run the final page through Google's Rich Results Test and the Schema Markup Validator, and only mark up what is visible on the page.

The toolkit

10 free Schema tools

All free tools ↗

FAQ Schema Generator free

Free

Generate FAQPage JSON-LD from question and answer pairs.

Product Schema Generator free

Free

Generate Product JSON-LD with offers, brand, SKU and optional ratings.

Breadcrumb Schema Generator free

Free

Generate BreadcrumbList JSON-LD from a trail of pages.

Organization Schema Generator free

Free

Generate Organization or LocalBusiness-style JSON-LD with logo and sameAs profiles.

Article Schema Generator free

Free

Generate Article, BlogPosting or NewsArticle JSON-LD with author, dates and publisher.

Local Business Schema Generator free

Free

Generate LocalBusiness JSON-LD with address, hours, geo coordinates and profiles.

Person Schema Generator free

Free

Generate Person JSON-LD for authors and experts with job title, employer and profiles.

Video Schema Generator free

Free

Generate VideoObject JSON-LD, with optional chapter clips, for a video on your page.

Event Schema Generator free

Free

Generate Event JSON-LD for in-person, online and hybrid events.

JSON-LD Validator free

Free

Paste JSON-LD or page source to check syntax, @context and common required properties.

FAQ

Schema tools — questions, answered

Schema is not a direct ranking factor. It helps search engines understand a page and can make it eligible for rich results, which can lift clicks. Eligibility is never guaranteed.
Product, Article, Organization, LocalBusiness, Event, Video, Breadcrumb and a few others still can. FAQ rich results are now limited to well-known government and health sites, and HowTo rich results were retired, so check Google's current documentation before relying on them.
Google recommends JSON-LD. It sits in one script block and does not touch your visible HTML, which makes it easier to maintain.

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