Entity Extractor

An entity extractor lists the capitalised names, brands, places and recurring concepts in your text. Entities are the "things" search engines and AI systems connect on a topic, so checking which ones your page names helps you cover a subject fully.

It runs entirely in your browser. Nothing you paste or upload is sent to a server or stored.

How to read the result and act on it

The list shows names, brands, places and recurring concepts the tool found in your text. Use it as a quick audit of whether your page names the things a reader would expect. Check that important entities are present, spelled consistently and introduced with enough context, for example giving a person's role or a product's category the first time. Look for missing relationships: if the page is about a service in a city, the service, place and your business should all be clearly connected. Then consider adding supporting details, links to authoritative sources and structured data such as Organization or Person where it fits. Remove noise, such as capitalised sentence starters, before drawing conclusions.

Common mistakes to avoid

Do not read the output as official entity recognition. A capitalisation-based extractor misses lowercase concepts and picks up sentence-initial words, headings and acronyms that are not entities. Another mistake is adding entities simply to lengthen the list, which creates name-dropping with no purpose. Inconsistent naming is a real issue to watch for: using three versions of a brand or product name can confuse readers and search systems. Avoid adding schema that describes things not visible on the page. Finally, do not treat entity presence as a ranking factor you can force; the point is clear, accurate writing that makes the subject unambiguous to a reader.

What is an entity in SEO?

A distinct thing such as a person, company, product, place or concept that search engines can identify and relate to other things.

Why do entities matter for AI search?

AI systems retrieve and combine information about entities, so clear naming and consistent descriptions help them connect your content to the right topic.

How do I help search engines recognise my brand as an entity?

Use a consistent name across your site and profiles, publish a clear About page, add Organization schema, and link to official profiles. Mentions and citations from reputable third parties also help establish who you are.

What is the difference between a keyword and an entity?

A keyword is a phrase people type; an entity is a distinct thing such as a person, place, brand or concept. One entity can be referred to by many keywords, so entity clarity helps with varied wording.

• Semantic Term Gap Finder: Compare your text with competitor text to find phrases they use that you do not.
• Organization Schema Generator: Generate Organization or LocalBusiness-style JSON-LD with logo and sameAs profiles.
• Content Brief Generator: Create a structured content brief with an outline, entities, questions and an answer-first intro.

Browse all 27 free content tools, or see the full free SEO toolbox. If you would rather have this handled for you, take a look at our content optimisation services and the results from real projects.