Organization Schema Generator

An organization schema generator builds JSON-LD that describes your business: name, URL, logo, contact details and official profiles. It helps search engines and AI systems resolve who you are and connect your site to your other profiles.

It runs entirely in your browser. Nothing you paste or upload is sent to a server or stored.

How to read the result and act on it

Place the output on your homepage, or on an about page, inside a JSON-LD script tag. A good result lists the legal or common name, canonical URL, a logo that meets Google's size guidance, contact details and sameAs links to official profiles such as LinkedIn or Wikipedia if they exist. Check that every detail matches what appears on the site and on your profiles, because consistent naming helps search engines connect the entity. Test it in the Schema Markup Validator. Update the markup if your address, logo or social profiles change, and keep the same facts in your footer and contact page.

Common mistakes to avoid

Do not add profile links you do not control or that belong to a different company with a similar name. Avoid putting inconsistent names across schema, site and listings, since mismatches weaken the signal. Another mistake is repeating full Organization markup on every page; one clear instance on the homepage or about page is enough. Do not expect a knowledge panel just from adding schema, because Google decides that from many signals. Also avoid marking up fake phone numbers or addresses for a business that does not operate from them.

What is sameAs for?

It lists official profiles that describe the same entity, helping search engines and AI systems connect them.

Does organization schema give a knowledge panel?

Not by itself. Knowledge panels depend on many signals, and schema is only one input.

Where do I place it?

On the home page or About page, once per site, in the head or body.

How do I get a Google knowledge panel for my brand?

Google builds knowledge panels from many sources and does not guarantee them. Consistent information across your site, official profiles and trusted references helps. Claim any panel that appears through Google's verification process.

What logo size does Google want for organization schema?

Google recommends a logo that is clearly visible, in a supported image format and at least 112 by 112 pixels, with the image URL crawlable. Square or rectangular logos both work, as long as they read well when small.

• Local Business Schema Generator: Generate LocalBusiness JSON-LD with address, hours, geo coordinates and profiles.
• Person Schema Generator: Generate Person JSON-LD for authors and experts with job title, employer and profiles.
• JSON-LD Validator: Paste JSON-LD or page source to check syntax, @context and common required properties.

Browse all 10 free schema tools, or see the full free SEO toolbox. If you would rather have this handled for you, take a look at our schema markup services and the results from real projects.