GSC Query-to-Page Mapper

A GSC query-to-page mapper takes a Search Console export with Query and Page and shows, for each URL, its total clicks and impressions and its top queries. It tells you what each page is really being found for.

It runs entirely in your browser. Nothing you paste or upload is sent to a server or stored.

How to read the result and act on it

The output groups your data by URL and shows total clicks, impressions and the top queries driving each page. Start with pages that carry the most clicks and check whether their top queries match the page's purpose. If a page ranks for many unrelated queries, consider whether it needs sharper focus or a separate page. If two URLs share the same top query, you may have keyword cannibalisation, so decide which page should win and adjust titles, headings and internal links. Use the list to update titles and content to reflect the real queries.

Common mistakes to avoid

A common mistake is treating the export as complete. Search Console limits exported rows and hides rare queries for privacy, so totals can be lower than the dashboard. Another is comparing pages using different date ranges. Avoid merging variations of the same URL, such as with and without parameters, unless you have checked they are the same page. Do not delete a page just because its top queries look odd. Also remember that branded queries can dominate, so filter them out when you want to find content opportunities.

How do I export Query and Page together?

In Search Console Performance, add both dimensions in the table, then use Export.

Why is my total lower than the dashboard?

Exports hide anonymised queries and are capped by row limits.

What is keyword cannibalisation?

Cannibalisation happens when several pages on your site target the same query and compete with each other. It can split clicks and signals, so consolidate content, differentiate the pages or adjust internal links.

How do I find which queries a page ranks for?

In Search Console's Performance report, click the page filter and view the Queries tab. A query-to-page export lets you see this for all pages at once.

• GSC Opportunity Finder: Rank queries and pages in positions 4 to 20 by potential extra clicks.
• Keyword Cannibalization Checker: Upload a Search Console query and page export to find queries where several of your pages compete.
• GSC Question Finder: Filter a Search Console export to the question queries people use to find you.

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