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Free Analytics tools

SEO Analytics & Reporting Tools

Turn Search Console exports and your own numbers into decisions: find CTR opportunities, spot cannibalisation, split brand from non-brand, build UTM links and size the return on SEO.

9 free tools No signup Runs in your browser
Overview

What are SEO Analytics & Reporting Tools?

Most SEO decisions come from a handful of exports. The hard part is reading them fast. These tools take a Google Search Console CSV or a few inputs and return the view you actually need.

Everything runs in your browser. Your exports are not uploaded, and no benchmark numbers are invented: calculators use only the figures you enter.

The toolkit

9 free Analytics tools

All free tools ↗

UTM Link Builder free

Free

Build consistent campaign URLs with UTM parameters, lowercased and cleaned.

SEO ROI Calculator free

Free

Estimate return on SEO spend from your own traffic, conversion and value assumptions.

CTR Uplift Calculator free

Free

Estimate the extra clicks from improving click-through rate on pages with many impressions.

Search Traffic Value Calculator free

Free

Estimate what your organic clicks would cost as paid clicks using your own CPC figures.

GSC Query-to-Page Mapper free

Free

Group a Search Console export by page and show the top queries each URL earns.

GSC Opportunity Finder free

Free

Rank queries and pages in positions 4 to 20 by potential extra clicks.

GSC Question Finder free

Free

Filter a Search Console export to the question queries people use to find you.

GSC Brand vs Non-Brand Splitter free

Free

Split Search Console queries into brand and non-brand and compare clicks and CTR.

Monthly SEO Report Generator free

Free

Turn your key numbers and notes into a clear plain-text monthly SEO report.

FAQ

Analytics tools — questions, answered

In Search Console open Performance, choose the date range, then Export. Queries and Pages exports both work with the tools here. For query and page together, add both dimensions in the table and export.
No. The files are read in your browser and never leave your device.
No. They only use the numbers you enter, so the result reflects your own data.

Want this done for you?

These tools surface the opportunities — Hemant can turn them into a done-for-you growth program. Get a free proposal mapped to your goals.

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  • Free, no-signup tools — forever
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