Estimate what your organic clicks would cost as paid clicks using your own CPC figures.
A search traffic value calculator multiplies clicks by cost per click for each keyword to show what the same traffic would cost through ads. It is a comparison with paid search, not revenue.
It runs entirely in your browser. Nothing you paste or upload is sent to a server or stored.
Results appear as you run it, with nothing to install and no waiting on a queue.
Each finding says what it means and what to do next, not just a raw value.
Copy the output straight into your CMS, spreadsheet, ticket or client report.
Your content stays on your device. We do not receive or keep it.
Paste an export or enter numbers.
Everything is calculated in your browser.
Use the result to prioritise work.
The tool multiplies clicks by cost per click for each keyword and sums the total, giving the approximate monthly spend you would need to buy the same traffic with ads. Use it to show stakeholders the value of organic visibility, and to rank keywords by worth instead of by volume. Keywords with a high CPC are usually commercial, so they may deserve more investment. Compare the total across months to see whether the value of your organic traffic is growing, and use it alongside conversion data for a fuller picture.
Do not present the total as revenue. It is an estimate of ad cost, not income, and many organic visitors would never have clicked an ad. Another mistake is using outdated or national CPC numbers for a local market. Avoid mixing clicks from branded queries, which would be cheap or free to bid on, with generic ones without noting it. Do not rely on one source of CPC data, as tools disagree. Also remember that CPC reflects advertiser competition, not the quality of your traffic.
Browse all 9 free analytics tools, or see the full free SEO toolbox. If you would rather have this handled for you, take a look at our Google Analytics consulting and the results from real projects.