Event Schema Generator

An event schema generator builds Event JSON-LD with dates, location or virtual link, status and tickets. Accurate event markup can make listings eligible for event features in Google.

It runs entirely in your browser. Nothing you paste or upload is sent to a server or stored.

How to read the result and act on it

Add the output to the event page as JSON-LD. A good result includes the name, start date with time zone, end date, status, attendance mode, a location or online link, an image, an organizer and ticket offers with price and currency. Use ISO 8601 for dates. Confirm that details match the visible page, especially date, venue and ticket price. For online events, set the attendance mode and a virtual location. Test in the Rich Results Test, then update the markup when the date, venue or status changes, using EventRescheduled, EventPostponed or EventCancelled as needed.

Common mistakes to avoid

Do not leave a cancelled or postponed event marked as scheduled, which misleads people. Another mistake is omitting the time zone offset, so the start time is ambiguous. Avoid marking up things that are not events, such as ongoing sales or generic classes without a date. Do not copy markup between events without changing every field. Also avoid linking to a ticket page that is not accessible or requires a login to see the price. Do not use the markup to promote events held only for advertising.

Do I need to update event schema after a change?

Yes. Update status and dates when events are cancelled, postponed or rescheduled.

Are past events kept?

You can keep them with the correct dates, but remove misleading availability.

How do I mark up an online event?

Set eventAttendanceMode to OnlineEventAttendanceMode and use a VirtualLocation with the event URL. Include the start date, time zone, organizer and ticket details so the listing is complete and accurate.

What should I do with event pages after the event ends?

Keep the page live if it has lasting value, and update the status or add a recap. If it has no future value, remove it or redirect it to a relevant page, such as the events listing.

• Local Business Schema Generator: Generate LocalBusiness JSON-LD with address, hours, geo coordinates and profiles.
• Organization Schema Generator: Generate Organization or LocalBusiness-style JSON-LD with logo and sameAs profiles.
• JSON-LD Validator: Paste JSON-LD or page source to check syntax, @context and common required properties.

Browse all 10 free schema tools, or see the full free SEO toolbox. If you would rather have this handled for you, take a look at our schema markup services and the results from real projects.