Product Schema Generator

A product schema generator builds Product JSON-LD with name, image, price, currency, availability and optional ratings. Product markup can make a page eligible for product rich results in Google when it matches visible content.

It runs entirely in your browser. Nothing you paste or upload is sent to a server or stored.

How to read the result and act on it

Paste the output into your product page and check that every value matches what shoppers see: name, price, currency, availability and image. A solid result includes name, image, description, brand, SKU, and an offers block with price, priceCurrency and availability. Add a product URL so the offer is tied to the page. Include aggregateRating only if you have genuine customer reviews shown on the page. Test with Google's Rich Results Test, fix errors first and warnings next, and make sure the markup updates automatically when price or stock changes, ideally from your store's data.

Common mistakes to avoid

The most serious mistake is marking up ratings you wrote yourself or reviews that are not on the page, which breaks Google's structured data policies and can lead to a manual action. Another is a price in the markup that differs from the visible price. Do not use one set of markup for a category page listing many products. Avoid leaving out the currency or using a symbol in the price field, which should be a plain number. Stale availability values, such as InStock on a sold-out item, also create mismatches.

Which fields does Google need for Product rich results?

A name plus an offer with price or review/rating data; images and brand improve eligibility.

Can I add ratings I wrote myself?

No. Ratings must come from genuine user reviews shown on the page.

What is the difference between Product and Offer schema?

Product describes the item itself, such as name, image and brand. Offer describes the sale terms, such as price, currency and availability, and is usually nested inside Product under the offers property.

Does product schema affect rankings?

Google does not list structured data as a ranking factor. It can make a page eligible for rich results such as price and availability details, which may improve how the listing appears and how users engage with it.

• JSON-LD Validator: Paste JSON-LD or page source to check syntax, @context and common required properties.
• Organization Schema Generator: Generate Organization or LocalBusiness-style JSON-LD with logo and sameAs profiles.
• Schema Markup Generator: Generate JSON-LD structured data for articles, products, FAQs and more.

Browse all 10 free schema tools, or see the full free SEO toolbox. If you would rather have this handled for you, take a look at our schema markup services and the results from real projects.