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Ecommerce SEO

Turn your product catalogue into a revenue engine that runs on organic search

Paid acquisition costs keep rising. The ecommerce stores that scale profitably own their organic channel — ranking category and product pages that convert without a cost-per-click attached. Peakflow builds that asset for your store.

Site health score97 / 100
Core Web VitalsPassed
Crawl efficiency91%
Indexation88%
+0%
organic revenue in 12 months
-0%
blended customer acquisition cost
0×
organic transactions growth
+0%
category page organic visibility
The problem we solve

Paid ads eat margin; organic search compounds it

Ecommerce brands that rely entirely on Meta and Google Ads find their margins compressed every time CPCs rise or an account gets restricted. Organic search rankings, once built, deliver revenue without incremental spend — but most stores have thousands of unoptimised product and category pages that Google ignores. Every missed ranking is a customer acquisition handed to a competitor.

[ organic vs paid revenue attribution ]
What's included

Everything in your ecommerce SEO program

Category page SEO

Keyword-mapped category pages with optimised titles, meta descriptions, H1s, and unique introductory content that rank for high-volume commercial queries and drive purchase intent.

Technical foundation

Crawl budget management, faceted navigation fixes, canonical tags, site speed, and Core Web Vitals — the infrastructure that allows Google to efficiently index thousands of product URLs.

Product content optimisation

Unique, conversion-focused product descriptions, structured data markup, and image SEO that lift individual product pages in both standard search and Google Shopping results.

Authority link building

Editorial placements, digital PR, and supplier partnerships that grow domain authority so your store outranks competitors on competitive category terms.

AI search and Shopping

Structured data and content optimisation that positions your products in Google AI Overviews, Shopping panels, and AI-generated product recommendations across ChatGPT and Perplexity.

Revenue reporting

GA4 and Search Console dashboards that tie organic sessions directly to transactions, revenue, and ROAS so you see exactly what SEO contributes to your bottom line each month.

Our methodology

From crawl budget to conversion

1

Technical and opportunity audit

We crawl your entire store to identify indexation issues, crawl waste, thin content, and cannibalisation — then prioritise fixes by estimated revenue impact.

2

Category and product build-out

Category pages are restructured and enriched, product content is optimised at scale, and technical fixes are deployed in order of highest revenue recovery.

3

Authority, content, and AI

Link building and digital PR raise domain authority; structured data and topic clustering position your store for AI-generated shopping recommendations as well as traditional rankings.

Proof it works

How a technical overhaul unlocked 187% more revenue

A fast-growing marketplace was leaking authority through duplicate URLs and slow templates. We re-architected crawling, halved load times, and rebuilt their internal linking.

  • 2.4× faster pages across the catalog
  • 63% more product pages indexed
Read the case study
+0%organic revenue in 6 months
Service FAQ

Questions, answered

We prioritise at scale — fixing crawl and indexation issues first so Google sees your entire catalogue, then optimising high-revenue category pages, then building systematic templates for product descriptions so improvements roll out efficiently across large inventories.
No — organic and paid search serve different parts of the funnel and audience segments. In practice, stores with strong organic presence see their paid ROAS improve because branded and bottom-funnel queries shift to free organic clicks.
We tie organic sessions directly to transactions and revenue in GA4, separate from assisted conversions. You see organic contribution to total store revenue, not just traffic numbers.
Yes. We implement hreflang, geo-targeted sitemaps, and localised content strategies for stores targeting multiple countries, ensuring each regional version ranks for its own market without cannibalising others.

Get a free technical SEO audit

We'll show you exactly what's holding your site back — and the revenue you're leaving on the table.

Claim your free proposal
  • Prioritized list of your highest-impact fixes
  • Competitor benchmark of your site health
  • A revenue forecast for getting it right